For novices and seasoned watch lovers alike, it can be extremely difficult to determine the quality of a watch they are interested in potentially acquiring. This is especially true if they discover that watch remotely on the internet. I would argue that these days most watch lovers learn about the watches they end up buying first online, before ever actually seeing those watches. In many instances, people buy those watches site unseen ?often thanks to reviews and pictures posted online by us media and fellow watch enthusiasts.
This leads to the obvious conclusion that many people use various means related to internet research to determine the quality of watches they decide to learn more about or buy. Remember that even in today's traditional brick and mortar retail environment, many if not most consumers come into the store already knowing what they want to purchase. It is the quality of that in-store experience that determines whether or not they buy the watch at that location.
Advertising MessageMy hope is to break down the various factors people use to determine the quality of a watch before actually seeing it in the flesh. Of course, it is always a combination of things, but it is interesting to ask yourself what the most important factors are. It is not always obvious nor will all your peers agree with you.
For example, knowing where a watch is made (such as "Swiss Made? is one popular source to help determine quality. Another is "familiarity with a brand,?meaning that you may pay extra attention to watches from brands you have previous experience with. One more example is a close examination of surface finishing ?which is something a surprising number of people are bad at.
It would be redundant to ask everyone to list all the things they use to determine the quality of a watch they learn about online as the results would be similar. What we are asking here today is what the first factor is that you use to determine the quality of a watch and decide if you want to learn more about it. Perhaps the next time we should ask watch "turn-offs?that ruin an otherwise good product for you. As always, share your thoughts below.
Advertising MessageThe First Thing You Use To Determine The Quality Of A Watch Is:
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